About accel

Accel Automobiles (Pvt) Ltd was incorporated in the year 2017 with the objectives of becoming the undisputed leader in alloy wheels and tyre business and Sri Lanka.

Powered by three dynamic individuals from different industries, Accel is the result of sharing the knowledge and mixing together unique experiences allowing generation of an excellent business proposition.

Currently Accel is proudly leading the local Alloy wheel market with an outstanding product range with extensive island-wide reach. Further Accel has spread its wings to cover each corner of the Island with a great dealer network being the sole Distributor for “Firenza & Royal Black” branded tyres in Sri Lanka.

We at Accel Automobiles (Pvt) Ltd take pride in bringing the world of wheels under one roof. Diversifying into a wide range of wheel works spectrum, an extended array of products from world-renowned brands already running on Sri Lankan roads.

Shehan Manatunga - Director

Shehan brings over 10 years of experience in Sales, Marketing and branding to Accel, having worked in local as well as international businesses and conglomerates.
Above all, the direction and the vision he has for the company is astute and exceptional. Being the brand ambassador for the corporate giants he has worked for, locally and overseas, Shehan managed Channel & retail segment at DellEMC and later spear-headed the whole distribution channel for DellEMC over 3 years. He has demonstrated tangible growth in distribution during his tenure.
Shehan has a knack for Sales and Marketing and posses expertise in high profile corporate benchmarks. Thus, in addition to running the company and setting overall product strategy, he remains actively involved in many departments of the company.

He is a product of Trinity College Kandy and a bachelor degree holder in Business Administration from Staffordshire–UK. He also is a master graduate in Business Administration from Cardiff Metropolitan University–UK

Lakshitha Abeyweera – Director

Lakshitha is an automobile industry veteran with more than a decade of experience in distribution and retail in both Sri Lanka and overseas markets.
He is the Founder & Managing Director of Stevans International (Pvt) Ltd & Hill Street Customs Premier. At Stevans he has been managing tyre & battery retailing in many regions across Sri Lanka and Hill street customs is an one stop shop in providing automobile beautification and modification solutions delivering extreme good results which is expected expand its network island wide.

He is a product of Maliyadeva College, Kurunagala and Swinburne University Australia with Bachelor’s degree in Accounting &Finance.

Roshan Nugawela - Director

Roshan possesses over 15years of experience operating in the local and emerging IT markets. Through his wide participation in the local enterprise, SME Distribution & Retail sectors, along with a focused view of general management, he has delivered tangible business growth and operational efficiency in all organizations he operated.

In addition to Accel, Roshan is the Director/Cheif Operating Officer at Engenuity (Pvt)Ltd. He was the former Country Manager for DELLEMC in Sri Lanka & Maldives driving growth for DELLEMC and opening many first of a kind opportunities in the local market. Prior to which he was the Country Manager for Dell in Sri Lanka & Maldives for over one and half years. During his tenure he drove business turnaround and sustainable growth for which he gained entry in to Dell. He was also the Head of consumer & Commercial Distribution for both Sri Lanka & Maldives and was pivotal in the business turnaround during his tenure at Dell where the market recorded triple digit growth. Also, he managed many roles at Hewlett Packard such as Distribution, Channel Marketing & Management & Strategic accounts demonstrating outstanding growth.
He is a product of Nalanda College Colombo and he holds a Master’s degree from Cardiff Metropolitan University in United Kingdom.